Before the social media era took the internet world by storm, businesses were forced to count on traditional media such as TV, radio, and print advertising to promote a company and its message. Nowadays, sites like Twitter, Facebook, LinkedIn, and other social media platforms are making it easier and more inexpensive than ever for companies to promote brands in an engaging, interactive way.
One type of company that can especially benefit from this new-wave marketing technique is small, local businesses. I think small companies that are not actively using social media to engage with customers should consider this promotional outlet for a number of reasons. Firstly, smaller businesses do not always have the same financial security of large-scale, corporate companies and therefore cannot always afford the same level of traditional high-cost advertising. By actively using social media accounts on popular networks such as Twitter and Facebook, a small business can promote its brand using this low-cost, often times free approach.
Another obstacle that many smaller businesses encounter when it comes to marketing and promotion techniques is that they don’t always have a very broad reach in terms of connecting with key audiences. Through social media’s ability to spread news and stories at such a rapid speed, this outlet provides small businesses with the opportunity to reach a wider audience range, bringing more business and increasing customer base.
Below is the infographic I produced, which displays why many small scale businesses are discovering the marketing potential social media platforms have to offer and how many are finding social media to be beneficial overall: